Longines is a 175 year old company and is the world's oldest registered trademark. The company is in the business of making luxury watches for ladies and gentlemen. I plan to own one when I have money. Aishwarya Rai is the brand ambassador of this company for the last 10 years.
Today Longines launched its new watch collection at the Taj Palace hotel new Delhi. Before the lady with green eyes made her appearance on the ramp, it was set ablaze by a galaxy of super thin models wearing exotic dresses and Longines watches. I had the good fortune to be a witness.
After walking around the ramp a few times Aishwarya Rai stood still as center of attraction. The Q&A session was thrown open. A media person sitting in the second row from the ramp asked a question. While Aishwarya was answering her, I gathered the courage to speak in front of a packed five star hotel basement. My question was something like "Aishwarya I know this is slightly off the track but can you tell me about the CSR (Corporate Social Responsibility) policy and environment policy of your company (Longines)?. To this Aishwarya answered something like "Yes you are right, this is a off track question. Mr so and so (the gora boss) will be able to answer this." And the lady has been the brand ambassador for the last ten years. The list of other celebrities endorsing the brand can be found on this page.
The next question someone asked Aishwarya was about her forthcoming film. Aishwarya took her sweet time to answer this question. No, the question on her acting career is not off track, because it gives free publicity. The following conclusions can be drawn.
1. Longines the company with the world's oldest registered trademark has no CSR policy and it does not have a policy on our environment either.
2. Aishwarya Rai is in it only for the moolah. Knowledge about Longines, what it stands for and how it cares for the environment and how it gives back to the society can go to hell.
3. Such questions should not be asked
No one approached me after the event. Mr So and So (the gora boss) and the country head got busy with their retail distributors. After all their salaries and bonuses will come from sales these distributors generate not by answering a no name blogger. The entire event was recorded on camera and I am going to put the Q&A part on youtube tomorrow. So as they say watch this space.
2 comments:
Why wold she be worried about CSR and Enviromental Policy of Logines if the owner themselves clueless about it.
I will put up the video today. Brand ambassadors of high visibility like Aishwarya should know about the company. :)
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